Marketing Systems and Operations Manager

Company: Allied Public Adjusters
Location: Newport Beach
Posted on: February 19, 2026

Job Description:

Job Description Job Description Our Company: At Allied Public Adjusters, our North Star is clear: we envision a world where every property loss is settled truthfully and equitably. Since 1997, we've worked on behalf of policyholders to demand what's right using technical expertise, field investigations, and uncompromising quality. We empower policyholders with the most skillful representation, while ensuring that carriers have the information they need to do what's right. Our team is a dedicated group of professionals committed to ensuring individuals receive fair insurance settlements. We combine licensed expertise with an in-house assortment of legal professionals, construction estimators, accountants, and adjusters. At Allied, we're not just about claims; we're about people. Join us as we advocate for transparency, equity, and the rightful interests of our community. Core Values: We Show Up with G.R.I.T.: G o-Getters, Relationship Builders, Intelligent Experts, Truth Champions Every day. In every role. Through every decision and every moment of every engagement. This is the ethos that defines us. So, let's define it for one another. Role: We are seeking a systems-driven marketing expert who loves building the infrastructure that makes great campaigns possible. This is your opportunity to shape the operational backbone of a fast-growing brand and create the data clarity, automation, and tracking precision that fuels high-performance marketing. Reporting directly to senior marketing leadership, you will work closely with creative, performance, and sales teams to ensure every system communicates, every lead is captured, and every insight is visible. This is a full time, onsite role. The position can be based in Newport Beach, CA or Glendale, CA or split time between the two offices. Responsibilities: Own and manage all marketing technology systems, including HubSpot, Power BI, Zapier, Unbounce, Nimbata, GA4, GTM, and all paid ad platforms (Meta, Google Ads, Bing, LinkedIn). Own and enforce marketing data standards across all platforms, including CRM hygiene, UTMs, naming conventions, lifecycle stages, and campaign tracking consistency. Ensure data flows cleanly between marketing, sales, and call tracking systems; No lead, event, or touchpoint goes untracked. Maintain and update marketing and sales inputs within our existing IT managed Power BI dashboard to ensure all performance data remains accurate and aligned. Design and automate workflows using Zapier and HubSpot to eliminate manual processes, including lead routing, tagging, and internal alerts. Oversee tracking setup and troubleshooting across all paid channels, ensuring pixels, tags, and offline events are properly configured. Manage form data, landing pages, and conversion rate optimization in collaboration with the creative and performance teams. Create and maintain documentation for all workflows, data structures, and automations to ensure continuity and scalability. Audit marketing data regularly to ensure integrity, accuracy, and alignment between marketing and sales reports. Collaborate closely with the Director of Marketing, Chief Growth Officer, and CFO to deliver actionable data and performance insights. Partner with creative and PPC teams to run A/B tests and analyze behavioral data from tools such as Hotjar and Clarity. Proactively identify new technology, automation, or analytics opportunities to improve operational efficiency. Serve as the key bridge between marketing, IT, and sales to ensure seamless collaboration and consistent data alignment. Own and maintain paid media tracking and integration infrastructure across Meta, Google Ads, and Bing Ads, ensuring pixels, tags, offline conversions, and attribution signals are consistently accurate and aligned across platforms. Serve as the first responder for critical tracking, attribution, or system failures that impact lead flow, reporting accuracy, or revenue visibility, with clear escalation and resolution processes. Qualifications: 5 years of experience in marketing operations, growth operations, or revenue operations. Bachelors degree in Computer Science, Business marketing or related field is a plus. Deep experience managing HubSpot (Marketing Sales Hubs) and Zapier workflows. Strong technical understanding of tracking systems, GA4, GTM, and offline conversion attribution. Advanced skills in Power BI, Looker, or other data visualization tools. Proven ability to diagnose and resolve tracking or data discrepancies. Experience managing integrations and APIs across marketing and CRM systems. Familiarity with Meta Ads Manager, Google Ads, and Bing Ads platforms. Strong communication skills with the ability to translate technical data into business insights. Experience collaborating with both creative and sales teams to align goals and reporting. SQL proficiency, CRO experience (Hotjar, Clarity), and light scripting knowledge (Python, Power Query) preferred. Within your first year, you will have: Established a clean, reliable data ecosystem connecting all marketing, call tracking, and CRM systems. Reduced recurring manual tasks through automations in HubSpot and Zapier. Achieved 100% tracking accuracy across all paid channels and landing pages. Eliminated delays and bottlenecks in campaign setup and reporting. Fully documented every workflow, automation, and naming convention in the marketing ops system library. Delivered actionable CRO insights that improved conversion rates on key landing pages. Enabled the creative and content teams to operate without technical or data bottlenecks. KPI's System Uptime and Data Integrity Revenue Attribution Coverage Reporting Accuracy and Alignment Funnel Flow Health Operational Efficiency Gains System Documentation and Governance Benefits: Salary: $80,000 – 110,000 annually plus up to 10% bonus 401(k) with 3% non-elective contribution. Health, dental and vision insurance. Along with voluntary selections as well. Generous paid holidays and paid time-off. Opportunities for career advancement and professional growth. We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Keywords: Allied Public Adjusters, Lake Elsinore , Marketing Systems and Operations Manager, PR / Public Relations , Newport Beach, California