Plan, organize, and control assigned product line from
conceptual stages through product life cycles to optimize
and meet marketing, financial, and corporate growth objectives.
Participate in overall product strategy, research and
development requirements, development, and manufacturing
coordination. Manage day-to-day progress of product.
Provide technical expertise and training to other departments.
Conduct marketing research and analysis in different
key regions to develop product definition. Collaborate with
variety of functional areas such as sales, engineering,
marketing, manufacturing, and operations to develop and provide
product definitions responsive to customer needs
and market opportunities. Lead customer insight analysis to
identify customer needs and validate new product
propositions. Develop and maintain a prioritized list of market
requirements for products. Provide financial and
technical justification for product selection and definition.
Prepare product development objectives and schedules for
all phases of product development and introduction to market.
Conduct market research and identify and track market
trends. Produce competitive analysis materials comparing
products with its key competitors. Determine, establish and
maintain overall product strategy, research and development
requirements, marketing, and manufacturing coordination
for new, existing, and emerging products. Coordinate with
various departments and maintain various customer and
product market information. Manage product from development to
introduction to market, through appropriate exit
strategies. Maintain communications and contacts to
collect/analyze technical, financial, schedule, and sales
information for product line. Work with cross functional groups
through product development cycle. Managing 25
international KOLs (Key Opinion Leaders) to establish long term
relationships with doctors and university institutions
and collect clinical feedbacks on current and potential new
products to be reflected in the new product development
process. Present reports to upper management.
Bachelor's degree in Marketing, Business Administration or
related field (willing to accept foreign education equivalent)
plus seven (7) years of experience product management and/or
Experience must include:
Two (2) years of product management in the Dental Restorative
industry with strong knowledge of European and
American markets involved in developing sales and marketing
strategies, building relationship with international Key
Opinion Leaders and Universities, creating and delivering
marketing materials including in-vivo clinical articles,
demos, marketing collateral, and digital marketing, to support
new product launches; Providing product training to
commercial team on composite resin and bonding agent resin
materials.; Generating voice of the customer through
focus groups and customer surveys and analyzing dental
consumables sales and market in both North America region
and European markets to be reflected in the new product
development process.; and Applying concepts such as
fractions, percentages, ratios, and proportions to practical
situations and understand financial forecast statistics.
Qualified candidates please send resume to
firstname.lastname@example.org and reference job title.